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September 26 How to get people to use your content
Turns out that the Pew had a nice summary of the report, complete with byte-size bullet points. In essence, they did the bloggers' work by making it easy for anyone to quote the report succinctly. The PR world has done this type of thing of years, and it works nicely. I've known a couple of reports who made decent livings by rewriting press releases. As best as I can tell from Technorati, some 71 blogs have quoted the report. The moral of the story--make it easy for people to use your stuff. So here's the summary, and let's just say that at least 72 blogs have quoted the report:
March 15 Talking about ETech 2006 Trip Report: G/localization: When Global Information and Local Interaction CollideDare Obasjano has an excellent trip report on a talk given by Danah Boyd at the recent ETech conference. Boyd is a social researcher at Yahoo. She talked about the difficulty in taking Web services global across ethnic and cultural lines. In particular, I liked the section on why some services succeed:
ETech 2006 Trip Report: G/localization: When Global Information and Local Interaction Collide March 03 I've come back to MSN SpacesI tried Typepad for a couple of months and can’t say I liked it. I think Spaces is just as good and is free. February 04 Why Live.com is the newspaper of the futureJust posted on my New Media blog why I think Live.com is the newspaper of the future. January 11 MySpace numbers continue to grow[Via Read/WriteWeb] Latest SNS Numbers - MySpace Streaks Ahead:
January 09 Dare Obasanjo posts his New Year's resolutionsDare Obasanjo aka Carnage4Life - New Year Resolutions. I’ve had the pleasure of shooting the breeze with Dare on a couple of occasions. He is really a bright guy. I really like is second resolution—Write more articles. Writing is such hard work and takes so long to do. But he’s got a lot of great insight to share with others. Poynter: Give Readers What They Want (Within Reason):Yes, the “Man dies having sex with horse” story was the top performer, so to speak, on the Seattle Times Web site. Peter M. Zollman nails this one in his analysis of the story:
One thing the Web lets us do is track the popularity of content and gives us an approximate amount of time readers spent on the story. No more guessing what people really want. From what I’ve seen in Web statistics, readers want useful information that impacts their lives, or they want something highly entertaining and different. A steady diet of people having sex with horses would get boring pretty quickly. [Via Poynter E-Media Tidbits] January 05 Print Media Sobs Bitterly About Bloggers:A columnist suggests that reporters should take the year off and let bloggers gather the news. Great idea, but what would happen if no one noticed? Being a former labor reporter who witnessed many strikes, I would suggest not entering a strike that can’t be won. A Tucson Weekly columnist put forth the half-joking suggestion that real journalists should take a year off and give bloggers nothing to borrow, as I'm doing here.[Via WebProNews: Combined RSS Feed] Wall Street Journal's legal blogThe Wall Street Journal’s law page staff are blogging. The Law Page will be updated throughout the day by the Journal’s legal reporters. This is a fantastic way of getting important information out to readers who are highly interested in this content. WSJ.com Introduces a Page And Blog on Law and Business To Our Readers:
How newspapers could have avoided publishing the wrong infoSteve Outing of the Poynter Institute has some interesting advice on how some newspapers could have minimized the damage they caused by inaccurately reporting in their early editions that the 12 West Virginia miners had been found alive. He says the papers could have urged readers to check their Web sites for the most up-to-date information. He also says they could have sent out e-mail corrections to subscribers. It’s interesting that many newspapers haven’t learned to connect the Web to their print editions. The marketing world tries to connect print advertising to the Web as much as possible. It doesn’t always work well as traffic generated by ads is usually low, but most advertisers do make the effort.
Coal Miners Story: A Partial Solution for Print: My local daily newspaper this morning had the story of "12 West Virginia miners found alive," just as did most morning newspapers in the U.S. (To see this morning's U.S. newspaper front pages, hurry over to the Newseum's front-pages feature.) Of course, it didn't turn out that way in the end; the real facts of 12 deaths emerged in the middle of the night, well after most press runs.[Via Poynter E-Media Tidbits] January 04 From Monthly Magazine to Daily Website:Interesting posting from Poynter that a monthly business magazine has created a daily online publication. I wonder if the online publication can generate enough useful information to keep readers coming back to the site on a regular basis? Since one of my early jobs in journalism was as managing editor of Colorado Business magazine (now Colorado Biz), I'm intrigued by its online revamping as announced in the January 2006 issue. As explained by editor Robert Schwab in his monthly print-edition column, the magazine has hired a new online editor, Keith DuBay, who is spearheading a major website redesign, due out soon.[Via Poynter E-Media Tidbits] RE: 'Why Haven't Online Newspapers Gotten It Right?'Interesting analysis by Krk McElhearn on why online newspapers fall short. But I think he misses a key point of where the online media goes wrong -- online readers have very different expectations. They want useful information and they want it fast. Computers are not optimal devices for reading. Usability guru Jacob Neilsen maintains that people read about 25-30% slower on a computer. Moreover, his studies show that online readers are task driven. They go to Web to find out specific information and then move on. Newspapers and other printed publications are optimal for readers with time, lots of time. It's always interesting (and refreshing) to read opinions about online news sites from people outside the industry. Yesterday, I stumbled across Kirk McElhearn's article, "Why Haven't Online Newspapers Gotten It Right?" McElhearn focuses mainly on problems of news-site presentation. The article is worth a quick read. My favorite quote: "As newspapers dumb down their presentation in order to fight the clickitis of modern readers, they do themselves a disservice, and end up killing off many of their potential readers. In addition, they fill their pages with annoying flashing, moving ads, which will scare off ever more readers, at least (...)Entry continued... [Via Poynter E-Media Tidbits] December 28 New media: Three key works of 2005Here's what I consider to be the most important pieces of New Media writing this year: 1. Rupert Murdoch's speech to the American Society of Newspaper Editors: I think I've quoted from this speech more than anything else this year. On April 13, Murdoch told newspaper editors that the days of the newspaper are coming to end and that the younger generation is looking for its news and information in very different places: "They want their news on demand, when it works for them…They want control over their media, instead of being controlled by it. Murdoch maintains that the news media must shift gears quickly to survive: "The challenge, however, is to deliver that news in ways consumers want to receive it. Before we can apply our competitive advantages, we have to free our minds of our prejudices and predispositions, and start thinking like our newest consumers. In short, we have to answer this fundamental question: what do we – a bunch of digital immigrants -- need to do to be relevant to the digital natives?" Not too surprisingly, Murdoch purchased late in the year MySpace, a communications platform heavily used by teens and young adults. 2. Ray Ozzie's Internet service disruption memo: In this Oct. 28 memo, Ozzie, the Microsoft chief technology officer, gives a high-level overview of the new direction Microsoft must follow to survive in the fast moving Web services world. I think this memo will have greater impact on the company than the Bill Gates' 1995 Internet Tidal Wave memo. Ozzie talks about shifting the company's focus to building Web services that are much faster and simpler to build compared to conventional software. The part of the memo that touched me the most is short section on complexity: Complexity kills. It sucks the life out of developers, it makes products difficult to plan, build and test, it introduces security challenges, and it causes end-user and administrator frustration. Moving forward, within all parts of the organization, each of us should ask “What’s different?”, and explore and embrace techniques to reduce complexity. A good part of the memo describes a world where it is much easier to create, share, and reuse information. I'd expect within the next year it will so much easier to get the information we really need at home and at work. 3. John Battelle's book The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture: I'm still in the process of reading this book, and I agree that much of it is a generous puff piece on Google. However, Battelle has written a fantastic section on how search is changing the delivery of news. More on this later. December 22 RE: New for mashing: Congress RSS feedsI'm blow away with the Post Remix blog from the Washington Post. These guys really get it. They've turned the voting records of congressmen into RSS feeds. I've subscribed to my congressman's feed. His voting votes during the past week are somewhat different than I would have expected. I hope the post makes more information available through feeds.
[Via Post Remix] RE: Topix.net Experimenting with Citizen JournalismHere's a real sign of things to comes. Several major newspaper chains, including Knight-Ridder, will engage in citizen journalism through their purchase of Topix.net, an online news filtering service. I like the idea of citizen journalism, but I do have my doubts. Reporting the facts is hard work; it's not always easy to be fair minded in a heated contoversey. Too many bloggers engage in a one-side debate and are extremely selective in what they report. Two unbalanced reports of the same issue do not make an objective view of the issue. Last spring, I checked to see if any bloggers were reporting on the Seattle school board's threat to close school. I only found two blogs with pointers to a school board press release. Not what you'd call indepth reporting. However, citizen reporters could easily draw attention to issues that concern them. And that's a good thing.
read more | 3 readsPublic Workers Used in News Promos by kpaul.mallasch (Advertising | Network | PR/Marketing | Television) Anne Blythe at...[Via [Technorati] Tag results for new media] RE: Best Web Companies and Innovators of 2005Richard MacManus writes about the Best Web Companies and Innovators for 2005. Microsoft gets honorable mention, in part for the strategy initiated by Ray Ozzie. MacManus writes:
You may be surprised at the latter choice - Microsoft a Web company? But in 2005 Microsoft has embraced the Web as a development platform in a big way... This was followed by The Live Era announcements - Windows Live and Office Live. Their catchphrase was 'software as a service' and the release of so-called leaked documents by Bill Gates and Ray Ozzie confirmed that Microsoft is meeting the Web challenge head-on.Clearly Ray Ozzie is having a big impact. Yahoo, which has been releasing Web services at a frantic pace, was selected as the Big Company of the Year. Yahoo really has had a great year. The most interesting pick was 37Signals as the Small Company of the Year. The company provides a number of personal and business productivity applications such as project management and share to-do lists. A very cool concept. Information can subscribed to via RSS feeds. I'm going to spend a lot more time checking these guys out. I wonder if they offer the foundation for large groups of people to publish and share community-type information? He also give honorable mention to Digg.com. I'll have to check them out. [Via Read/WriteWeb] December 21 RE: Coming Soon: Center for Citizen MediaThis is something to really watch that citizen's media guru Dan Gillmour is undertaking. I have many reservations about the citizen's media concept, but I'm extremely happy someone is giving it a shot. It's the only way we'll find out what works and doesn't work.
[Via Dan Gillmor's blog] December 20 One Billion Internet Users (Jakob Nielsen's Alertbox)Usability guru Jakob Nielsen estimates the Web now has 1 billion users. Some 36 percent of the users are from Asia compared to 23 percent in North America. One Billion Internet Users (Jakob Nielsen's Alertbox). Summary: December 15 RE: MySpaceThis really blows me away--MySpace may account for 10% of all advertising inventory on the Web. Based on on the number, search industry guru John Battelle estimates Rupert Murdoch got MySpace real cheap when he paid $600 million for the service. My son is still addicted to MySpace, and as Darin Velin points out, MySpace is aimed at more than highschool and university students. It has real good traction with the 20-something crowd.
[Via John Battelle's Searchblog] |
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